Getting on the first page of Google is the key to getting more sales or leads. This is why it is imperative for you to take measures that can help your site get a high ranking for the keywords related to your niche. White hat Search Engine Optimization is the best way to go if you want your site to survive future Google algorithm changes.
White hat SEO is where you use ethical tactics that will help your site perform well in the SERPs. White hat SEO does not focus on using unethical techniques that are known as black hat SEO. Black hat SEO practitioners use techniques such as keyword stuffing, spamming, etc.
White hat Search Engine Optimization uses safe organic techniques that demand quality from a site. This ensures that the site will do well in major search engines. Multiple factors must be taken into consideration and optimized for success. Let’s take a quick look at them.
-Images and video
-Quality written content
-A detailed note on keywords
Keywords are important, but they must be used correctly. In many cases, SEO professionals do not take out the time to put keywords in the Meta information. They know that Google does not focus on them anymore.
In the past, keyword stuffing (black hat method) was a common practice. This is where one takes measures that ensure that the word affiliated with a firm was picked up. I am pretty sure you have seen poorly written articles filled with keywords. Many excellent SEO content writers are not interested in writing content for clients that want a keyword density of 7%. They know that this request will lower the content’s quality.
However, it is vital to point out that keywords still play a prominent role with site content. This includes blogs, images, video, and PPC/Adwords. It is now a sound practice to use the main keyword and similar words throughout the article. Key phrases should also be placed in titles, sub-headers, and throughout the text.
For instance: Keyword = SEO software
This keyword should be used a few times in the text, in the subheader, and in the headline. In the article, related words and phrases can be used for context. Here are a few examples:
-Search engine optimization
-SEO analysis software
Google’s Keyword Planner can help you find relevant keywords with ease.
You can use Google’s Keyword Planner to find keywords that appeal to your targeted audience. You will get ideas for Pay-Per-Click campaigns and recommended keywords that will perform well.
You shouldn’t settle for just using Google suggestions. You should be creative and experiment. This will help you find competitive words that will give you an opportunity to get a high ranking. This concept applies to paid for and organic search. Please keep in mind that it can take a few hours for you to find competitive words.
Content – Ascended from King
I am certain you are familiar with the phrase “Content is King.” This philosophy has lost ground. You will not get good results if you use poorly written content on your site or blog. Text spinners have now become a thing of the past!
Content must meet the following requirements:
-Must be original, and not violate the intellectual property rights of others.
-Must be relevant, and useful to your targeted audience
-Give value to your audience
-Well written with solid grammar and spelling
-Highlight the source of research and quotes
Image and video should have a title, ALT tag, and description. Give credit to original artist (if you are using creative commons licensed images)
-Give an incredible amount of value to your audience
This includes the following:
-Having a well-built website that performs well, and is compatible with multiple platforms (desktop, mobile, tablet)
-Creating practical content with new ideas
-Having mix of multimedia content
-Using social media so that your unique brand is recognized across all platforms and your content can be distributed to your audience. Social media is becoming more important as time progresses. It is important for you to make certain that your content is being shared on popular social media platforms. This will send more visitors to your site.
It is vital to point out that you should exercise great care with your link profile. Your link profile will help you rise in the rankings, but you will be penalized by Google if you buy links.
Guest blogging (white hat technique) continues to provide excellent results for site owners, but it should be used with a natural approach. You should become a guest poster for sites in your niche. Great care must be used with guest blogging. Google is skeptical of sites with a sudden rise of high-quality links.
We have covered the basics of white hat SEO. White hat Search Engine Optimization techniques are used by many experienced SEO experts around the globe. You should concentrate on using excellent content for your site. This will help you draw more visitors and gain favorable search engine rankings.