Have you ever noticed in the Yellow Pages that the names of many businesses in each category start with the letters A and B? Business owners want to acquire customers. They strive to be first in the listings because when a potential customer looks for a particular company in the phone book, they will often contact the first or second business that is listed.
When you search for something on the Internet, you usually bring up some links to various websites. You likely choose among the first few links, depending upon which one appears to be closest to the information you are seeking.
Many businesses now exist on the Internet. The owners of these firms need to achieve a first-page search result to be competitive. To do this, they must be knowledgeable about search engine optimization (SEO).
What are Search Engines?
Search engines, like Google or Yahoo, are programs that always comb the Internet and search for specific words, called keywords. They then rank websites in a particular hierarchy, by the number of keywords each site displays. The sites that are listed highest (usually on the first page) are the ones that acquire the most traffic. These are the one or two sites you see first when you do a search.
A keyword is a word that a search engine looks for in its quest for relevant web pages. Keywords and keyword phrases are relevant to the information found on the website.Keyword frequency refers to how often a keyword is used in a given place. For example, the keywords in this article are search engine optimization and SEO, because those two words indicate what the article is all about. The more often the words “search engine optimization” and “SEO” are included, the better chance that the item will receive a good ranking in the search engine. A high ranking means that many visitors and potential customers will be driven to the website.
SEO is not the only element that determines a webpage’s position in the search engine hierarchy. If you are marketing products or services on the Internet, you want to arrange for your website to be listed before that of your competitor. To get high traffic, it must be listed in the first two pages. Quality content is also crucial. Quality content is factual and accurate, grammatically correct, and attractive to visitors.
The more engaging content you have on your website, the more customers you will have and the better the chance of staying ahead of your competitors.
Examples of quality content might be:
- Pictures, graphics
- Promotional offers
- Social media connections
Remember, search engine optimization (SEO), is the process of making web pages attractive to search engines. The goal of search engine optimization (SEO) is to get a high search engine ranking for a web page. Search engine optimization, along with quality content helps a web page to rank higher in the search engine hierarchy.
If you’d like help with better search engine optimization for your website, give The Las Vegas SEO consultants at Coronation Internet Marketing a call at (702) 997-5165.