How can you use it to grow your business?
Social media marketing, abbreviated as SMM, refers to a kind of internet marketing which implements the various social media networks so as to achieve branding goals and marketing communication. This type of marketing mainly covers activities that involve sharing of videos, images and articles for the purposes of marketing. In this social marketing guide, we explain the basics of SMM, as well as how you can use social networking sites namely Facebook, Twitter and Google+ to give your metropolitan Las Vegas area business a head start and stay ahead of competition.
To market on Facebook, you will need to create a Facebook Fan Page for your business. It is important that you pay close attention to layout because one important aspect of Facebook is the visual component. Basically, social media marketing has to do with extending your conversation with Facebook audiences. This entails posting articles, videos or images that are industry-related. Because Facebook is essentially a place that people go to chat and relax, it is important that you maintain a light and friendly tone.
Google+ is fast emerging as the biggest competitor to Facebook not least because it also promotes fun and casual atmosphere that Facebook offers. Google+ lets you upload as well as share links, photos and videos, and allow you to have a look at all your +1s. Google+ circles will enable you segment your fans into smaller groups. This makes it possible for you to share information only with a select few. You can also consider hosting video conferences via Hangouts and see how you can use Hangouts creatively.
Google+ marketing ideas:
- For a salon owner, try hosting several how-to sessions. For instance, how to braid hair.
- A bookshop owner can try hosting author video chats.
- And if you are adventurous, you can invite your +1s to join Google+ Community. This way, you will be able to listen into what feedback and input your fans are providing.
As a tool for social marketing, Twitter mainly allows you to broadcast your updates on the web. If you follow the the people who “tweet” in your related field or industry, you are going to get a good stream of followers too. Combine your tweets of special discounts or any specials, news updates and discount with fun and quirky tweets.
When a customer says a good thing about you, it is important that you retweet. At all times, strive to answer your follower’s questions. The trick with using Twitter for social media marketing is to dialogue and communicate, which means you should strive to interact with your followers as much as you can.
How social media can help your SEO strategies
These days, your SEO strategy is not just measured easily. It is not about building as many links as possible or creating lots of optimized content on your site. These are old approaches. Today, Google has come up with new algorithms that demand dynamism, interaction and engagement within the marketplace. It is only in social media that you can achieve this. In short, social media presence plays an important role in Google’s algorithm.
You’ve probably heard the term ‘social signals’ being used. Google measures the ‘pulse rate’ of your website on social media networks. Google takes the following factors into account when determining its algorithm.
- How frequently do you post content on social media?
- How frequently do people come to your site for social networks?
- Does your website contain social sharing elements for visitors?
- What is the number of followers or fans that you have? This tells you the critical role that social media plays in how search engines rank your website.
You cannot ignore social media channels.
Social media is the great equalizer. It is the only place where small companies that are just getting set up can compete with the more established companies fairly. The good thing is that it is very easy.
For more information about how Social Media Marketing can help your Las Vegas area business, give us a call at (702) 997-5165.