You want your website to be intuitive and user-friendly for your visitors. You don’t want your site to have too many pages or to have too much content on your pages. However, then you speak with somebody who performs search engine optimization work professionally, and they tell you that not having enough content or pages is terrible for SEO. Here at Coronation Internet Marketing – Las Vegas SEO, we will tell you the same thing! But before you get too frustrated, it’s critical for you to have a good understanding of a couple of crucial factors when it comes to organic search engine rankings that will allow you to achieve a healthy balance between having excellent search engine rankings and a website that is easy to use.
The larger your website is…
Larger sites have the reputation for being harder to manage. The most common view is that authority sites need to have more sophisticated content strategies and that it will take more clicks for a user to get to the destination they desire. The fear of more clicks to get to content results in many website managers looking to simplify as much as they possibly can when looking into redesigning a site. Why should you have separate pages for different types of real estate for sale in Las Vegas when they can be consolidated to just one page that has all of the choices on it? That is because although visitors like having a content presentation that is easy to digest, search engines view topic-focused individual pages as a sign of credibility and as being more relevant for users. Why should a website be ranked well that only makes note of Las Vegas condominiums for sale on a web page with many different kinds of real estate on it that is for sale, if there is another quality website with a page of excellent content that is dedicated solely to condominiums for sale in Las Vegas?
The key here is to have a strategically extensive website, where every single page has quality content on it that is crucial to the site’s existence. It isn’t a coincidence that Amazon.com ranks high consistently for almost everything. With its 2015 online sales of $71.84 billion, clearly, Amazon has enormous marketing budgets to use. What is even more interesting is that 91% of the total market budget for Amazon ($1.65 billion) last year was spent on search. By contrast, some other retail giants like Williams-Sonoma and Wayfair spent 27% of their marketing budgets on search. Amazon has come to the understanding that the size of its website when combined with other factors such as the quality of their content, is crucial in pulling visitors in successfully and converting them ultimately into customers.
Strength In Length
Trying to create an extensive website without having a good content strategy established is akin to building a large home and then not having money left over for furnishing it. Visitors always love having content that is well-written and speaks to them in a suitable way as well as delivers the proper information that they are looking for quickly. On the other hand, search engines tend to rank websites higher whenever there is 1,000 plus words on the pages. So what should a site owner do? The best solution is having a progressive content strategy.
For visitors who are just searching for information on Las Vegas condominiums for sale, your page should highlight key features immediately and promote your desired actions prominently, like contacting you for more details or check listings. For those visitors who are not ready yet to take action, your page should be more content-rich – maybe by highlighting some features in the Veer Towers or Mandarin Oriental Tower, where buildings are positioned throughout the city, in addition to linking to relevant articles and information. You don’t want to overwhelm website visitors with the vast amount of dry and dull content. Instead, you want to provide your visitors with a valuable experience who are in different phases of the buyer’s process, while still pleasing the search engines at the same time.
Size is not the only thing that matters
The search engine ranking algorithms change regularly and are quite complicated. One thing has remained constant from the very beginning. Search engines earn money from paid advertising. Consequently, it’s in their best interest to assure that visitors are happy, no matter which search links they choose. Websites offering relevant content – and lots of it – will always be favored by the search engines because that is what keeps visitors happy. Now that you are armed with this valuable information, you can map your strategy out that prioritizes your business goals, the search engines, and your users.